With a deep desire to make natural and eco-friendly products more accessible to her community, founder and nutritionist Emma Mulrooney, embarked on the journey of creating The Wellness Pod, an e-store dedicated to caring for both our bodies and the planet.

Understanding Emma's wellness ethos, branding full of light and airy colours, typography and photography were applied. Bespoke, hand-drawn iconography was designed not only to strengthen brand personality but also as a navigation aid for each range.