Pottery maker, Jessica Opale envisioned a brand that would reflect her approach to homewares, one that’s timeless and unique, just like the handcrafted earthenware that she creates.

And Amy achieved just that! A sophisticated high-end brand mark and accompanying icon, symbolic of a grounded femme figure, with open arms towards Mother Earth.

In keeping with the natural inspiration, the brand tones echo the colour palette of Opale's collection, further reinforcing the deep connection to our land. We have intricately woven subtle bespoke letter quirks into the brand, adding a sense of sophistication and ensuring the correct pronunciation of this divine label.